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Coordinated market economy - Oxford Reference
WebVertical marketing systems are professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. Read the case below and answer the questions that follow. Starbucks' preferred type of VMS in North America has been company-operated (co-op). While Starbucks … WebVertical marketing systems are professionally managed and centrally coordinated marketing channels designed to achieve channel economics and maximum marketing impact. There are three major types of vertical marketing systems (VMS). A corporate VMS combines successive stages of production and distribution under a single ownership. global resort homes windsor palms
Coordinated market economy - Oxford Reference
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